Whether you are an entrepreneur with an idea or a leader of an established company, you need to understand businesses thoroughly–how they work, what they do, how they are managed. You need to apply this understanding to your own business, so you know what you have to do to build and manage it. You need to develop your own skills and capabilities, so you know how to think, act, and do as a leader and manager to deliver the results you expect. This is what The Business Leader’s Handbook Series is about. In Business Basics, we refresh your memory on the fundamentals of business: operating, or doing the day-to-day work; managing, or getting the work done through others; and leading, or setting long-term direction and expectations, putting a master plan in place to get there, and guiding the organization to deliver results to expectations.